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Campaign parameters to documents

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, is it possible to add campaign parameters to a document link - e.g. a pdf?

 

if not, how would you track how many people have opened the pdf?

1 Expert replyverified_user

Campaign parameters to documents

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi @OUstudents A,

For tracking pdf opens, you can track the link clicks which contains .pdf through event or virtual pageviews.
Check here : https://support.google.com/analytics/answer/1012044?hl=en
If you have GTM : http://marketing.risdall.com/blog/how-to-track-pdf-page-views-using-google-tag-manager

Hope this helps.
Thanks,
Ritwik

Campaign parameters to documents

Rising Star
# 3
Rising Star

For bonus points, add campaign tracking to any links in the pdf which point back to your site - that way you can get data on how useful it is to your visitors.

John Wedderburn, Advertiser Community, Rising Star
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