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Campaign data isn't tagged properly in Google Analytics through URL utm parameters

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Here's an example URL that I'm using: 

http://www.examplesite.fi?utm_source=jobilla&utm_medium=jobilla_apply_button&utm_campaign=jobilla

 

Or it might be redirected to 

http://www.examplesite.fi/?utm_source=jobilla&utm_medium=jobilla_apply_button&utm_campaign=jobilla

in the destination

 

However for some reason the Google Analytics shows only ~20 visitors through 'jobilla' campaign. Our own internal Javascript events calculator shows 1008 visitors opening the links and going to the destination URL. The difference is too big here, it makes no sense to me. What could be causing it?

 

How fast should the campaign data be refreshed & reported in Google Analytics?

I'm trying to alter the URL and trigger custom campaigns from different devices to see the action in campaign reports, but nothing seems to be happening. Tried this on 2 different destination sites even.

 

Re: Campaign data isn't tagged properly in Google Analytics through URL utm parameters

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Regular link and redirected one are exactly the same. Should it be this way? You're saying that only about 20 visits are assigned to "jobilla" campaign so where is assigned the rest? Are you seeing the rest of the data in some other campaign/source /medium? Also what medium/source are you seeing for your test link?

Data in GA (standard version) is supposedly refreshed about every 4 hours but if you want to check data faster you could use Real-Time Report in GA.

Re: Campaign data isn't tagged properly in Google Analytics through URL utm parameters

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hey Andrzej!


There's the trailing slash after .fi suffix, which usually gets appended to the URL after a redirect. However the query parameters remain the same.

I can't see the traffic being logged into any other campaign either.

"Also what medium/source are you seeing for your test link?"
-> What do you mean by this? Smiley Happy I don't see the test traffic I'm sending being logged under any campaign // medium, it seems like just plain traffic (to my eye, at least) Real time tracking obviously shows this normally etc.. Can I see the campaign from there somehow?

Re: Campaign data isn't tagged properly in Google Analytics through URL utm parameters

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

I think you may try to do a little experiment - add your own specific utm_source and utm_medium to your page link (e.g. www.example.com?utm_source=test123&medium=test123). Enter your site through that link. Then go to Real-Time->Traffic Sources report in GA. You should see user with source "test123" and medium "test123". Click on either your custom source on medium. This way you'll filter report to track only your own actions (I recommend opening this GA window on separate screen so you can easily look at it).

 

Now go to Real-Time->Content. There you should see the page you're actually on. At this moment just browse through your web page toward conversion page. Every time you change page look at "Content" report that you opened and see if it's displaying your actual page (it has a couple second of delay so be a little patient). Page at which your report will stop updating is the place where source/medium is getting lost hence GA stops updating page for your custom source/medium.

 

I did some testing and turns out that when you navigate from UTM tagged link of your homepage https://www.jobilla.com/?utm_source=jobilla&utm_medium=jobilla_apply_button&utm_campaign=jobilla
to offers page, your tracking loses source of your visit e.g.

 

Home page: document.referrer - https://poczta.interia.pl/html/getmail,imgProtectedStatus,1
Offers page: document.referrer: https://www.jobilla.com/?utm_source=jobilla&utm_medium=jobilla_apply_button&utm_campaign=jobilla

 

When I looked into Chrome's console I noticed that when you move from Homepage to Offers page there is a problem with content serving - you operate on https domain but load insecure images from http page. Would take a closer look at that because when you move (even in background of your browser) from https site to http the browser would not pass referrer information therefore your tracking would be broken and all traffic assigned as "Direct/ None".

 

In this case it seems that it loses tracking and changing referral to your own page where (given you added your own domain to 'Referral Exclusion List') it would be converted to "Direct/None". Can you serve those images from secure page? That may prove extremely helpful. Screenshot of errors below.

Link to screenshot: http://imgur.com/D7SgnhU

 

Re: Campaign data isn't tagged properly in Google Analytics through URL utm parameters

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆
However if you didn't include your own domain in Referral Exclusion List then campaign traffic instead fo being categorized as "Direct/None" would be assigned to your internal pages. Therefore you'd see conversions from your own page instead of campaign.

Please let me know if it helped you.

Re: Campaign data isn't tagged properly in Google Analytics through URL utm parameters

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi Andrzej!


Thanks for an excellent answer mate! Now I can finally see the campaign traffic in Real-Time analytics, and it seems to be logged properly.

However I still can't find a reason why my own applications internal counter shows ~1300 clicks on the link, and the end-point's GA shows ~40 for the past ~3 weeks. Any ideas what might cause this?

Is there certain threshold time before bouncing that you need to achieve, before the traffic source is logged? Or possibility that most of the traffic is somehow being stripped off the tags or smtn?

Re: Campaign data isn't tagged properly in Google Analytics through URL utm parameters

Explorer ✭ ✭ ☆
# 7
Explorer ✭ ✭ ☆
Don't know but please bear in mind that changes that you made now don't work retroactively i.e. it doesn't affect the data that you gathered so far. Gather some data from now on for couple of days (or at lest one full day - 24 h) and compare GA data with your internal calculator. If you're collecting Real-Time data as expected then you should have no problem with seeing right sources for your campaigns.

As for the clicks - GA doesn't count all clicks, it counts only click that lead to page. So when you click on a link to for example PDF document your internal calculator would count a click but GA wouldn't.

Let me know if you succeeded. If not I'll try to investigate it further and let you know.