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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Buy-to-Detail Rate over 400%

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys,

 

I'm facing a problem here with an E-commerce client of ours. Could anyone of you please help me out?

 

Problem:-

Under 'Product Performance' in e-commerce tab the buy-to-detail rate for some products is correct, others show 0% and others are more than 400% (Wrong In My Opinion). Any suggestions on how to rectify this problem or what may be the possible reason for same?

 

 

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1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Sushrut V
June 2017

Buy-to-Detail Rate over 400%

[ Edited ]
Top Contributor
# 6
Top Contributor

it boils down to coding. There are instructions to tell GA:

1 - you are now viewing a product

2 - you are now adding a product 

3 - you are now buying a product as part of a transaction

 

Your developer obviously has #1 (detail) and #3 (buy) mixed up / combined / repeated multiple times, hence the higher than normal buy-to-detail rate

 

 

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

View solution in original post

Buy-to-Detail Rate over 400%

Top Contributor
# 2
Top Contributor

There is a good chance your ecommerce tracking code includes both detail and purchase.

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Buy-to-Detail Rate over 400%

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Julien,

 

Could you please brief me about it? I'm kind of new to e-commerce platform tracking.

Buy-to-Detail Rate over 400%

Top Contributor
# 4
Top Contributor

May I suggest you start with the documentation at:

https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Buy-to-Detail Rate over 400%

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Sure! Thanks Smiley Happy

 

Sir, Could you also please explain me your statement in Layman terms?

Marked as Best Answer.
Solution
Accepted by topic author Sushrut V
June 2017

Buy-to-Detail Rate over 400%

[ Edited ]
Top Contributor
# 6
Top Contributor

it boils down to coding. There are instructions to tell GA:

1 - you are now viewing a product

2 - you are now adding a product 

3 - you are now buying a product as part of a transaction

 

Your developer obviously has #1 (detail) and #3 (buy) mixed up / combined / repeated multiple times, hence the higher than normal buy-to-detail rate

 

 

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan