Analytics
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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Best method for tracking outbound links

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# 1
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I have a number of clients who are authors with sites that have a bunch of links to amazon, barnes and noble, and other book retailers that carry their book.

 

What is the best practice for tracking these outbound links so I can easily see things like:

  • How many people have clicked on Amazon (or another retailer) links over the whole site
  • How did each individual link perform (ie - "this link to Amazon did better than this other link to amazon by 67 clicks" - even on the same page)
1 Expert replyverified_user

Re: Best method for tracking outbound links

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# 2
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Interesting problem. If you've implemented GA through Google Tag Manager, I'd recommend setting up an event to fire on link clicks. Unfortunately, you'll have to set up a different event for each link on the page. More resources on implementation here: https://support.google.com/tagmanager/answer/3415369?hl=en#LinkClickListener

Re: Best method for tracking outbound links

Rising Star
# 3
Rising Star
Hey Outhink, how are things?

There's a piece of code specifically for measuring outbound links.

This page have everything you need, check it out:
https://support.google.com/analytics/answer/1136920?hl=en

Hope this helps.

Leandro Martinez | Basta1Click

Re: Best method for tracking outbound links

A T
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# 4
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