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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Best Way to Track Ecommerce Sales from Partner Sites?

SMG Badged Google Partner
Badged Google Partner
# 1
SMG Badged Google Partner
Badged Google Partner

Our product sales occur on various partner site that we don't own. The partners will add code for us though. How can we get the ecommerce sales data to flow into our GA? Is it as simple as having them tag our product pages with our GA ID, or is there some additional ecommerce configuration? Do I need to enable the cross-domain tracking in our GTM? Thank you!

 

 

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Marked as Best Answer.
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Accepted by Dave_Davis (Top Contributor)
September 2016

Re: Best Way to Track Ecommerce Sales from Partner Sites?

Top Contributor
# 6
Top Contributor
Hi,

You would have to set up cross domain tracking:
https://developers.google.com/analytics/devguides/collection/analyticsjs/linker

You are going to work with multiple trackers, check the document below about it:
https://developers.google.com/analytics/devguides/collection/analyticsjs/creating-trackers#working_w...

Also check the details below about multiple trackers and ecommerce tracking:
https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce#multitracker

The documents above should help you with the implementation, let me know if you have any questions.

Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
Circle Me On Google+ | Visit me @ Redfly Digital

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Re: Best Way to Track Ecommerce Sales from Partner Sites?

Top Contributor
# 2
Top Contributor
Hi,

You can use the measurement protocol on the partner sites to send hits to your GA property with the ecommerce details when a purchase occurs. Please read about the measurement protocol here: https://developers.google.com/analytics/devguides/collection/protocol/v1/
Let me know if you have questions.

Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
Circle Me On Google+ | Visit me @ Redfly Digital

Re: Best Way to Track Ecommerce Sales from Partner Sites?

SMG Badged Google Partner
Badged Google Partner
# 3
SMG Badged Google Partner
Badged Google Partner
Thanks for the response Arnold. This seems complicated for other sites to implement. Is this the only way to do it? We just care about the transaction data. Is cross-domain tracking not needed?

Re: Best Way to Track Ecommerce Sales from Partner Sites?

Top Contributor
# 4
Top Contributor
Hi,

Using the measurement protocol you are able to send only the transaction data to your GA property with a single http request. For cross-domain tracking you would need to have ecommerce tracking set up on the partner sites for your property.

Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
Circle Me On Google+ | Visit me @ Redfly Digital

Re: Best Way to Track Ecommerce Sales from Partner Sites?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Assuming ecommerce is set up on their site though, how would it correspond to our property? ie what part of the code would indicate that it needs to communicate with our GA account?
Marked as Best Answer.
Solution
Accepted by Dave_Davis (Top Contributor)
September 2016

Re: Best Way to Track Ecommerce Sales from Partner Sites?

Top Contributor
# 6
Top Contributor
Hi,

You would have to set up cross domain tracking:
https://developers.google.com/analytics/devguides/collection/analyticsjs/linker

You are going to work with multiple trackers, check the document below about it:
https://developers.google.com/analytics/devguides/collection/analyticsjs/creating-trackers#working_w...

Also check the details below about multiple trackers and ecommerce tracking:
https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce#multitracker

The documents above should help you with the implementation, let me know if you have any questions.

Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
Circle Me On Google+ | Visit me @ Redfly Digital

Re: Best Way to Track Ecommerce Sales from Partner Sites?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Currently, the 3rd party vendor is using our GA ID on our product pages. I'm not sure what else they have going on behind the scenes, but ecomm data is flowing into our GA. What I'm looking to do is make sure when we relaunch next week, the ecomm data continues to register in GA, as well as add any necessary code to any new vendors, in the simplest way possible. Any thoughts?

Re: Best Way to Track Ecommerce Sales from Partner Sites?

Top Contributor
# 8
Top Contributor
If data is flowing into your GA then the 3rd party vendor has ecommerce tracking set up properly for your property. The relaunch should not affect ecommerce tracking from the 3rd party site. Let me know if you have more questions.

Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
Circle Me On Google+ | Visit me @ Redfly Digital

Best Way to Track Ecommerce Sales from Partner Sites?

SMG Badged Google Partner
Badged Google Partner
# 9
SMG Badged Google Partner
Badged Google Partner

Great. For the new vendors we are adding, we will do the following:

1) Set up cross domain tracking via GTM

2) Have the vendors add our GA ID to our product pages

3) Add javascript to the purchase pages for multiple trackers

Is this correct?

 

Thanks!

 

 

Best Way to Track Ecommerce Sales from Partner Sites?

Top Contributor
# 10
Top Contributor

Hi,

 

Yes, basically that's it. If the vendors are using the ecommerce tracking snippet, they will need to add the js for your tracker. If they use GTM, they need to fire a tracking tag for your GA ID in order to collect transaction data and send it to your property. Let me know if you have more questions.

 


Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
Circle Me On Google+ | Visit me @ Redfly Digital