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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Avg. conversion rate vs. Avg. conversion rate age

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone

 

I don't understand why the ecommerce conversion rate average for view is different from the ecommerce conversion rate average by age. The set data I'm looking at is 100% of the users and none of the age brackets are excluded. 

This also applied for all other metrics (sessions, bounce rate etc.)

Why is average for view not the same?

 

 

Screen Shot 2017-03-16 at 21.55.09.png

Thanks!
Anna

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Accepted by topic author Anna-Maria C
March 2017

Avg. conversion rate vs. Avg. conversion rate age

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# 2
Top Contributor

Only 48.95% of the sessions actually have an Age.  The report shows the numbers for the 3699 sessions that have an age, as well as the 7556 sessions in the view.

Mike Sullivan, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

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Marked as Best Answer.
Solution
Accepted by topic author Anna-Maria C
March 2017

Avg. conversion rate vs. Avg. conversion rate age

Top Contributor
# 2
Top Contributor

Only 48.95% of the sessions actually have an Age.  The report shows the numbers for the 3699 sessions that have an age, as well as the 7556 sessions in the view.

Mike Sullivan, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Avg. conversion rate vs. Avg. conversion rate age

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks so much! That makes sense.