Analytics
2.6K members online now
2.6K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
Guide Me
star_border
Reply

Attribution path of individual transactions

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi everyone,

 

I'm trying to get my head around attribution at the moment and wanted to know if there was anyway within analytics to see the attribution path for individual transactions?

 

Thanks,

Laura

1 Expert replyverified_user

Re: Attribution path of individual transactions

Rising Star
# 2
Rising Star
Enhanced e-commerce provides a significant amount of detail. https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce Attribution itself can be modeled many different ways - see https://support.google.com/analytics/answer/1665189 - and to support multi-device attribution, you need to also include User ID https://support.google.com/analytics/answer/3123662?hl=en

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile