Analytics
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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Attribution model - the weighted number of conversions - GA

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# 1
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Hi,

1.Can someone explain me with an example what is "The weighted number of conversions under the custom selected attribution model"? How Analytics calculate it?

2. If I increase e.g social source for 1.4 in my attribution model, my organic or direct source are loosing that weighted number of conversions. Could it be because of organic or direct getting lower credit, or for some other reason? 

Ty. Br.