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Attribution Tracking from Users Acquired from Facebook

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey there!

 

We want to track how our Users acquired via Email subscriptions behave on our sites. The users were originally acquired via Facebook Leads so we have a large email list that corresponds directly to these Users.

 

With that being said what is the best way to tag them?

 

Thanks!

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Richard G
December 2015

Re: Attribution Tracking from Users Acquired from Facebook

Top Contributor
# 2
Top Contributor
Hi,

two things you may apply in your case:
1. Preserve the facebook source as the initial acquisition source using a custom dimension - user scope (the value can be stored and reused either via a cookie or directly pushed from your CRM)

2. Tag your email campaigns so these comply with standard / default channel grouping - if a newsletter:
Source newsletter
Medium email
Campaign a combination of YYYYMM type of campaign would be quite handy

Hope this helps!

Kind regards,
Zorin
Web analyst @ escapestudio.net

Re: Attribution Tracking from Users Acquired from Facebook

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
You can use google link builder to tag these type of users.Ember the google tag builder link as below:
Campaign name:Your Campaign name
Campaign source:Email
Campaign medium:Email

Then after generating the link embed in your email,then you can really track this visitor behavior in GA

Re: Attribution Tracking from Users Acquired from Facebook

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
Are you meaning as a bulk group?
Or are you meaning as actual individuals?
Both can be done the first is relatively simple using post from @Zorin Escape
The second a little trickier as you have to ensure you abide by Google TCS there is a good post on it here:
https://davidsimpson.me/2013/10/17/identifying-your-users-in-google-analytics-while-complying-with-s...

Re: Attribution Tracking from Users Acquired from Facebook

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Interesting point, thank you!

Re: Attribution Tracking from Users Acquired from Facebook

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
They would go as a bulk or an email blast. Thank you for those solutions!