Associating revenue with internal tracking codes
We have tracking codes for some internal banners on our site and would like to track if anyone clicked on them and then made a purchase with the revenue amount. Currently we have the clicks reporting fine but can't get orders/revenue.
Our internal tracking codes are currently set up as Events and since all purchases are different I can't assign a specific value to them which seems to be the default option.
We are in the process of switching from Adobe to Google and any help with this would be appreciated. For example in Adobe we would see this:
&intcmp=banner1 425 clicks. 55 orders. $4K revenue
If there is a different way to track this, I am open to that as well
Associating revenue with internal tracking codes[ Edited ]
October 2016 - last edited October 2016
You can use internal promotions feature in Google Analytics.
Here's the developer guide for the enhanced e-commerce that you should use: https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce#measurin...
Here's another guide that might help you: http://www.lovesdata.com/blog/2014/measuring-internal-campaigns
Here's one more guide if you use GTM as well: https://www.clickinsight.ca/about/blog/tracking-on-site-promotions
Let us know how it goes.