AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Analytics
4.4K members online now
4.4K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
Guide Me
star_border
Reply

Associating revenue with internal tracking codes

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We have tracking codes for some internal banners on our site and would like to track if anyone clicked on them and then made a purchase with the revenue amount.  Currently we have the clicks reporting fine but can't get orders/revenue.

 

Our internal tracking codes are currently set up as Events and since all purchases are different I can't assign a specific value to them which seems to be the default option.

 

We are in the process of switching from Adobe to Google and any help with this would be appreciated.  For example in Adobe we would see this:

 

&intcmp=banner1  425 clicks.  55 orders.   $4K revenue

 

If there is a different way to track this, I am open to that as well

Associating revenue with internal tracking codes

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Adam,

 

You can use internal promotions feature in Google Analytics.

 

Here's the developer guide for the enhanced e-commerce that you should use: https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce#measurin...

 

Here's another guide that might help you: http://www.lovesdata.com/blog/2014/measuring-internal-campaigns

 

Here's one more guide if you use GTM as well: https://www.clickinsight.ca/about/blog/tracking-on-site-promotions

 

Let us know how it goes.

Taavi

Associating revenue with internal tracking codes

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Taavi!

 

I'll get this implemented and see how it goes.