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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Assisted revenue reported in Google Analytics

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 

Hi

 

There are two assisted revenue figures reported inGA.

 

First:

GA/Conversions/Multi-Channel Funnels/Assisted Conversions

ga1.JPG

 

And the second figure is in 

 

Conversions/Multi-Channel Funnels/Top Conversion Paths

 

ga2.JPG

If I want to calculate a total revenue from my ads ( direct + assisted ).

Which figures should I be using?

 

I see there is a lot of duplications in the first figure.

If the ad was in the path more than one, it will double count it.

I need a reliable figure with no duplications

 

Please help

Thanks

 

Assisted revenue reported in Google Analytics

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Assisted revenue reported in Google Analytics

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi @Sebastian P

These don't really answer my question, which was:

 

Which of the two figures is more reliable and contains no duplication?

 

I would also ask:

If the conversion value figure from Conversions/Multi-Channel Funnels/Top Conversion Paths

 

contains all conversions ( last click + non-last click? ) hence is the total value ( assisted and direct ) of the revenue my ads generated?

and I don't have to add this to the last click revenue reported elsewhere?

 

Thanks a lot for your help on this.