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Assisted Conversion Confusion causing headache & sadness

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

I'm trying to evaluate how both: first-interaction and assisted conversion works for my business and I'm getting confused:

 

1)

I'm measuring all my goals and have 5312 Conversions & 1772 asissted conversions in MCF Overview since November.

When switching to Assisted Conversion Report. The numbers won't add up:

 

2016-03-09_1135

 

Can You tell me why?

 

2) Then, when I'm switching to get # of First Click Conversion I see that the number is equal to my Last Click Conversions.

I've tried different time periodes.

When You look at particular channels however, the metrics differ.

 

2016-03-09_1145

 

Could You help me interpret this results for all channels and for particular channel, say paid search?

 

3) And the third question is: Could The first click conv be also counted as assisted conversons or even as last click conv? I could imagine this happening for short interaction paths like 1-2 interactions, but don't know if I understand it correctly.

 

I would be grateful for any help with these 3 questions

Thank You!