AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

5K members online now
5K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
Guide Me

Analytics reports higher conversion value than AdWords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



I have pulled through my goals from Analytics into AdWords. However, my goal completions are showing much higher goal completions from AdWords, than what my AdWords conversions are showing... why is this? From what I understand is that if one should show the higher results, it should be in AdWords and not analytics due to the parameters.


Thank you!