Analytics eCommerce tracking with few edits for provider
Ive got an 'ecommerce provider' who is unfamiliar with Analytics eCommerce tracking and reluctant to make code edits to support it, so Im looking for a solution that minimises the editing/code changes at their end ie the 'B end'
Re: Analytics eCommerce tracking with few edits for provider
Hi @Peter C from a minimisation of code point of view, I'd always recommend the Tag Manager route. There's a learning curve, but once grasped GTM makes tracking (of all manner of events) very much simpler and is ideal in a situation where you have limited (or controlled) access to edit pages.
On the more difficult subject of tracking from A to B (and back), a lot will depend upon the sort of data B returns from a successful transaction. For example, are visitors returned to a page on A following completion of a transaction? Does B post any data back via JSON or other methods?