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Analytics & Eventbrite

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello everyone,

 

I got a problem. I organized an event over the past two months. I got a website with a register button which leads to Eventbrite.

 

In my Analytics report, I only got 454 registrations but in reality I had more than 700.

 

Do you have any idea why analytics doesn't track about 40% of the conversion?

 

Thanks a lot for your help!

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Jérôme G
December 2015

Re: Analytics & Eventbrite

Top Contributor
# 4
Top Contributor
Hi Jerome,

manual implementation of cross-domain tracking is quite error-sensitive. So generally, I'd recommend to switch to Google Tag Manager implementation of Google Analytics [1] where you may define cross-domain tracking so much easier [2].

Note that you have to add the eventbright domain to your referral-exclusion list in Analytics Admin > Property > Tracking Info.

Christoph

[1] http://www.business2community.com/online-marketing/an-ultimate-guide-to-google-tag-manager-01371843
[2] http://www.lunametrics.com/blog/2015/06/16/cross-domain-tracking-with-google-tag-manager/

View solution in original post

Re: Analytics & Eventbrite

Top Contributor
# 2
Top Contributor
Hi Jerome,

how do you actually measure the 454 registrations in Analytics? Sessions, clicks on button on your site, Analytics tracking on Eventbrite? Are there further possibilities to register at Eventbrite other than from your website?

Christoph

Re: Analytics & Eventbrite

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Webfield,

Thank you for your answer!

I've got the analytics tracking on Eventbrite. So when the person clicks on register on the event website, he has to fill out a form on eventbrite and when he's done he is redirected to the website.

Yes there is other possibilities to register without passing by the website for exemple you can find directly the event on eventbrite. But when you register directly on eventbrite you will be redirected anyways to my website confirmation page.

I've been digging a bit and I've seen something about the cross domain tracking:

Right now the analytics code on my website looks like that:
ga('create', 'UA-********, 'auto');
ga('send', 'pageview');

If I change it to that below, do you think it might do the trick?
ga('create', 'UA-XXXXXXX-Y', 'auto', {'allowLinker': true});
ga('require', 'linker');
ga('linker:autoLink', ['confirmation-page.com'] );

Thanks a lot!
Marked as Best Answer.
Solution
Accepted by topic author Jérôme G
December 2015

Re: Analytics & Eventbrite

Top Contributor
# 4
Top Contributor
Hi Jerome,

manual implementation of cross-domain tracking is quite error-sensitive. So generally, I'd recommend to switch to Google Tag Manager implementation of Google Analytics [1] where you may define cross-domain tracking so much easier [2].

Note that you have to add the eventbright domain to your referral-exclusion list in Analytics Admin > Property > Tracking Info.

Christoph

[1] http://www.business2community.com/online-marketing/an-ultimate-guide-to-google-tag-manager-01371843
[2] http://www.lunametrics.com/blog/2015/06/16/cross-domain-tracking-with-google-tag-manager/

Re: Analytics & Eventbrite

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Ok I'll try that.

Thank you so much for your help!

All the best