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Adwords Conversion is showing as organic conversion in Analytics

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# 1
Visitor ✭ ✭ ✭

I often see conversions (hotel bookings) in Adwords that are not correctly shown in Analytics. Most of the times they are registered correctly in Paid Search channel but some times i see them under Organic Search channel even tho the date and amount of booking is the same in my adwords campaign. 

i use the adwords conversion traking pixel and have the eCommerce settings correctly setup. 

Is there something i can do to fix this?

1 Expert replyverified_user

Adwords Conversion is showing as organic conversion in Analytics

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# 2
Rising Star

Hi Christos,

 

What you seeing is expected.  AdWords takes credit, by default, for any touch within 30 days of the conversion.    E.g.  Day 1 I come from AdWords, day 4 direct, day 7 newsletter, day 29 organic search.  GA will attribute this to Organic, AdWords will take credit as well.

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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