Analytics
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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Adjusting revenue figure in GA so it shows net figure (no tax/VAT)

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# 1
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Currently, the main revenue total under E-commerce shows the total funds that have gone through our checkout (goods + VAT + delivery), which is fine.

 

I'd like to have the figures only showing goods, ie with the VAT and delivery taken out, is that possible?

 

Thanks Mark

Adjusting revenue figure in GA so it shows net figure (no tax/VAT)

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# 2
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Hi Mark,

 

You can use specific dimensions for tax and shipping. Those two dimensions are not required by default if you implement e-commerce tracking on your website. So you probably need to do extra work to implement those two dimensions.

 

Here you can find the instructions: 

1) https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

2) https://support.google.com/analytics/answer/1037249?hl=en

3) https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce

 

If you're not a developer, you'll probably need to send those guides to you developer and he/she can implement it for you.

 

Hope this helps. Let us know how it goes.

Taavi