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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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AdWords conversion tracking

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# 1
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If I have linked our AdWords account with Google Analytics and imported ‘goals’, do I need to have any AdWords script on our website and/or create conversions in AdWords too?

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AdWords conversion tracking

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# 2
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Hi Dotmailer,

 

It depends but generally, no, you don't NEED to use the AdWords coding.  For a variety of reasons, I prefer to use AdWords conversion tracking and Google Analytics for remarketing audiences. 

 

Good to hear that you have goals set up in GA!  Smiley Happy

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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