AdWords Assisted Conversion Revenue Calculations
I need help in order to create a report for one of my clients.
There is something that makes me confused: I have to add to the report the revenues generated by Adwords.
Under "Adwords" --> "campaigns" I can see there have been 10 transactions for €12,881.25 revenues
But If I go in "multi-channels funnels" --> "assisted conversions" (I set ecommerce transactions, Adwords, 90 days prior to conversion)
the Last Click or Direct Conversion Value is 8 transactions - €10,630.25.
Why this? these two data should be the same, but they are not.
Could you help understand the difference?
Thanks for your help.
Re: AdWords Assisted Conversion Revenue Calculations
It's as if Multi-Channel Funnels can record conversions up to 90 days back in time. Whatever happened before matters not. No matter what date range is selected.
Hope that helps.