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A query regarding UTM paramenters

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# 1
Visitor ✭ ✭ ✭

Do I need to put UTM parameters on my non paid campaign?

For example I gave a link to my article on facebook and I have not promoted it. Do I need to put UTM parameters to track it or Google analytics will track it by itself under the referral section.

1 Expert replyverified_user

Re: A query regarding UTM paramenters

Top Contributor
# 2
Top Contributor

You can use the UTM parameters on any campaigns you want to track. You can use tagged URLs in emails and on other websites so you can identify the traffic in GA. In your example you will see that the traffic is from facebook in the referral report but you won't be able to tell if it was from your link or any other link on fb. Let me know if you have more questions.

Arnold Majlath, Google Analytics Top Contributor
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