Analytics
4.6K members online now
Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
Guide Me
star_border
Reply

why is Buffer appearing in campaigns?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Just checked our campaigns report and noticed a campaign called 'Buffer' is in there.

 

We have not created a campaign/attached parameters for a Buffer.

 

I've searched online and there's an app called Buffer which will apparently attach parameters for you, but we aren't using this. 

 

Why could this have appeared/what can we do?

1 Expert replyverified_user

Re: why is Buffer appearing in campaigns?

Rising Star
# 2
Rising Star
Hi D Liley,

The only way campaign parameters appear is if someone - does not have to be you -- has appended a utm_campaign parameter with that name onto a link to your site. Could also be a campaign name in bing or AdWords with autotagging being used.

That said, you can look at source/medium for this traffic to try to determine the source.

Best,

Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn

why is Buffer appearing in campaigns?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I'm curious if you found an answer for this. I'm facing a similar issue: my team and I do use Buffer, but only for regular posts with no parameters. However, in Google Analytics we are seeing a lot of traffic from a so-called "buffer" campaign, even though this parameter isn't used in any link. Could it be caused by the URL shortener in the Buffer app, called buff.ly?

why is Buffer appearing in campaigns?

Rising Star
# 4
Rising Star

Hi Cristina,

 

You will only see buffer if it's set as a utm paramter.   The app is probably doing that by default because someone has not customized it.  

 

They have a walk through here on how to customize and a background on utm params.

 

https://blog.bufferapp.com/utm-guide

 


Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn