why do data like sessions Mismatch in Google analytics audience reports?
In the audience overview report, I see sessions as 2124 but in Demographics>Age report I see 1312 sessions and in Gender report it shows 1327 sessions. Why doesn't it match? Please suggest.
Re: why do data like sessions Mismatch in Google analytics audience reports?[ Edited ]
March 2017 - last edited March 2017
Hi! Almost certainly because not every sessions has demographics data associated with it.
"Demographics and interests data may only be available for a subset of your users, and may not represent the overall composition of your traffic: Analytics cannot collect the demographics and interests information if the DoubleClick cookie or the Device Advertising ID is not present, or if no activity profile is included."
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.