why do data like sessions Mismatch in Google analytics audience reports?
In the audience overview report, I see sessions as 2124 but in Demographics>Age report I see 1312 sessions and in Gender report it shows 1327 sessions. Why doesn't it match? Please suggest.
Re: why do data like sessions Mismatch in Google analytics audience reports?[ Edited ]
March - last edited March
Hi! Almost certainly because not every sessions has demographics data associated with it.
"Demographics and interests data may only be available for a subset of your users, and may not represent the overall composition of your traffic: Analytics cannot collect the demographics and interests information if the DoubleClick cookie or the Device Advertising ID is not present, or if no activity profile is included."
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