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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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why do data like sessions Mismatch in Google analytics audience reports?

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# 1
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In the audience overview report, I see sessions as 2124 but in Demographics>Age report I see 1312 sessions and in Gender report it shows 1327 sessions. Why doesn't it match? Please suggest.

 

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Accepted by topic author HealthEC L
March 2017

why do data like sessions Mismatch in Google analytics audience reports?

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# 3
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Re: why do data like sessions Mismatch in Google analytics audience reports?

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Rising Star
# 2
Rising Star

Hi! Almost certainly because not every sessions has demographics data associated with it. 

"Demographics and interests data may only be available for a subset of your users, and may not represent the overall composition of your traffic: Analytics cannot collect the demographics and interests information if the DoubleClick cookie or the Device Advertising ID is not present, or if no activity profile is included."

https://support.google.com/analytics/answer/2799357?hl=en#where

John Wedderburn, Advertiser Community, Rising Star
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Marked as Best Answer.
Solution
Accepted by topic author HealthEC L
March 2017

why do data like sessions Mismatch in Google analytics audience reports?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

okay thanks.