Analytics
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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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what should I use for impressions

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# 1
Visitor ✭ ✭ ✭

IF I am trying to figure out impressions, should i be using sessions or pageviews?

1 Expert replyverified_user

what should I use for impressions

Rising Star
# 2
Rising Star

My guess would be neither impressions usualy apply to search terms showing up in search results. What is it that you are trying to actually figure out?

what should I use for impressions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Brian

 

I want to start allowing advertising on my site and I want to see how many impressions for people to expect

 

what should I use for impressions

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# 4
Rising Star

You may want to look into adding events and then each time someone clicks on an ad it will increament the event count for that ad by 1. Another option is to look into Google Tag manager I do not use it but it might be of use in this case for you.