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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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(other) in Model Comparison Tool in GA

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# 1
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Why do I see (other) grouping in Model Comparison Tool in GA. It takes a huge chunk of my overall conversions. And the corresponding source/medium is direct/(none), even though direct/none has been already defined under another channel grouping = brand_direct.

 

Suggestions? Thanks

(other) in Model Comparison Tool in GA

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# 2
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I am facing this issue as well and cannot explain it to my client. Any help would be highly appreciated.

 

Cheers,

Manuel