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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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(not provided) in Organic Search

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello guys,


I guess it's a simple question for most of you guys, but I have to ask! Smiley Tongue


I am trying to understand why 96% of my organic traffic has ¨(not provided)¨ set has a keyword.


What does it mean exactly? Is there anything I can do to improve anything regarding this data?


Your help is much appreciated!



1 Expert replyverified_user

Re: (not provided) in Organic Search

Top Contributor
# 2
Top Contributor
Single Google switched to secure search, the organic keyword traffic has been dropping steadily. Register with and connect Google Search Console to your GA account to get some SEO Reports on search queries where you rank and clicks to your site:
Mike Sullivan, Google Analytics Top Contributor
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