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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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difference in googel analytics and google webmaster

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


i have a doubt

why do Google Analytics and google webmaster show different results.

like, google analytics show 30 users visited my website on 4 may.

but webmaster will show only 4 clicks.

why is this happening?

1 Expert replyverified_user

difference in googel analytics and google webmaster

Rising Star
# 2
Rising Star

Hey Nick, 


The fundamental issue here is that Google Analytics measures 'sessions' while AdWords and Webmaster Tools will measure 'clicks'. This is a very different way of looking at it and each has its own merit. 


A person may click to visit your site several times but it will still count as a single session, unless: 

1 - Inactive for 30 minutes

2 - The day ends (at midnight) and a new session will start automatically 

3 - The user is sent to a page on your site via a new 'campaign' which will automatically trigger a new session. 


Additionally there is the difference between 'Users' and 'Clicks', where as Users is typically Cookie based and will track multiple sessions of a single person and understand its the same guy visiting. 


Here are two great articles that explain this in further detail:

Joshua, Rising Star
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