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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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days since last session issue

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# 1
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Recently we raise an Email campaign to reactive users ,  the users haven't back to our site for at least 3 months .

 

However , when we segment the session (utm_campaign = that campaign ) , in the user-id view ,  and new a coustomization report ,  das since last session as the first dimension , ths result is that most of the session goes to 0 days , that completely doesn't make sense.

 

Can anybody help to figure that out  ? Great thanks.

 

And we see that's too little  days since last session relevent report .

 

What's the Ghost !!!

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Accepted by topic author Derek W
October 2016

days since last session issue

Rising Star
# 6
Rising Star

Okay, I hear you.

 

The post below claim different utm_content values also trigger a new session. I'm aware of that happening to medium, source and campaign. Other than the source below, I haven't read about content initialising a new session. 

 

http://www.blastam.com/blog/ga-email-campaign-tracking-tips

 

GA's own guide doesn't touch that, though it speaks about different keywords triggering a new session - "Each search term updates the campaign, so each keyword corresponds to a new session." So, my reasoning is that if utm_term updates the campaign, so does utm_content. 

 

https://support.google.com/analytics/answer/2731565?hl=en

 

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days since last session issue

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# 2
Rising Star

Could it be that most of these sessions returned on the same day after they first went to the site as a result of the email push, which would warrant a 0 days since last session?

 

Also, re. utm tracking for this email, are the medium, source and campaign values the same across all links or does any of them differ depending on the link? 

 

days since last session issue

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# 3
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Rodrigues buddy ,

 

I have used advance segment to distinguish sessions(only session through that email campaign).

So , all of the session is in the typically same campaign/medium/source.

 

 

By the way , after many years working as GA executor , have you ever see the result of the "days since last session" that most of seesions doesn't  go to 0 day ?

 

days since last session issue

Rising Star
# 4
Rising Star

The reason I asked about the values is because different values for any of those will trigger a new session.

 

The below will not explain, but I thought I'd share it anyway in case you'd like a quick read about how the Frequency and Recency reports are collated.

 

https://support.google.com/analytics/answer/1032796?hl=en

 

days since last session issue

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# 5
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Rodrigues , yep , all the values are the same in the mail others utm_conetent.
Marked as Best Answer.
Solution
Accepted by topic author Derek W
October 2016

days since last session issue

Rising Star
# 6
Rising Star

Okay, I hear you.

 

The post below claim different utm_content values also trigger a new session. I'm aware of that happening to medium, source and campaign. Other than the source below, I haven't read about content initialising a new session. 

 

http://www.blastam.com/blog/ga-email-campaign-tracking-tips

 

GA's own guide doesn't touch that, though it speaks about different keywords triggering a new session - "Each search term updates the campaign, so each keyword corresponds to a new session." So, my reasoning is that if utm_term updates the campaign, so does utm_content. 

 

https://support.google.com/analytics/answer/2731565?hl=en