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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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data accuracy a wild goose chase

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# 1
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1 Expert replyverified_user

data accuracy a wild goose chase

Rising Star
# 2
Rising Star

good share. I totally agree with this blog post - I'm currently working in an environment where there are plenty of opportunities to compare GA data with other data sources - it's vital that end-users understand why the numbers can be different, and why - within a certain range - that's okay.

John Wedderburn, Advertiser Community, Rising Star
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