campaign tracking and landing page mismatch
I've found something strange in Google Analytics and was wondering if other people have encountered the same thing.
It involves campaign tracking and landing pages.
My organisation has a few newsletters that we send out to a few thousand people. We use campaign tracking parameters in links to our site.
When I go to Acquisition>All Traffic>Source/Medium. I can filter to just the Source/Medium combination for a particular newsletter issue. I then add a secondary dimension of Landing Page. My expectation is that it would list the page that people came to from the newsletter.
However, I am finding that many of the landing pages are not linked from the newsletter. I'm not sure how this is possible.
I've tried some small-scale tests and it always works the way I would expect, ie when following a link with campaign parameters, the source/medium comes from the parameters and the landing page is the one I first arrive at.
Anybody advice would be welcome.
Re: campaign tracking and landing page mismatch
the probable solution are returning visitors that entered your site via email link but returned to it via direct access at a later point. Google Analytics keeps 'strong' referrers if it's followed by a 'weak' referrer, i.e. direct traffic .
According to this, a custom report containing a flat table (Source / Medium + Campaign + User Type + Landing Page) should show the landing pages from the emails only if 'user type' equals 'new visitor', and other landing pages if it's a returning visitor.
Also check the conversions > multichannel funnels > top conversion paths report to assess the source/medium paths of interest.
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