Analytics
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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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brand== is preceding Keyword - What is this?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Acquisitions -> All Traffic -> Channels

 

When I run the report from the path above and click on the primary dimension "Paid Search" Channel, I see a list of keywords as exampled below.  I am looking to understand why "brand==" precedes the keyword and where it is coming from.  I see other keywords in the list that do not include "brand==".  Also what does brand==* indicate?

brand==*

brand==breville

brand==kitchenaid

 

Thanks in advance..

Norm C

Re: brand== is preceding Keyword - What is this?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Norm,
are you running shopping campaign for your website?

Thanks

Re: brand== is preceding Keyword - What is this?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Santosh - Thank you for your reply.

Yes, my apologies, I should have noted that...Yes, these are all Shopping Campaigns...