brand== is preceding Keyword - What is this?
Acquisitions -> All Traffic -> Channels
When I run the report from the path above and click on the primary dimension "Paid Search" Channel, I see a list of keywords as exampled below. I am looking to understand why "brand==" precedes the keyword and where it is coming from. I see other keywords in the list that do not include "brand==". Also what does brand==* indicate?
Thanks in advance..