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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Year over year performance - Content Drill Down

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# 1
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I am after some help with a content drill down report, If I run the report for to compare against the same dates last year, the data is very low, but if I run the report individually for a day in 2016 and separate for same day 2015 the figures are correct?  is this an issue with set up, or to with sampling?

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Year over year performance - Content Drill Down

Rising Star
# 2
Rising Star

You are most likely running into sampling, while the GA UI is most often used by those using Google Analytics sometimes it is easier and better to export the data and use Excel or some other BI software to analize and drill down into the data.