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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Wrong Analytics data

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I can see big changes in my site traffic past 2 weeks. It went down completely and its continue. But i don't see any changes in my site traffic from other  tool which i am using for my site(similar to google analytics). There is no changes in my ad revenue as well. 


Why google analytics shows wrong traffic data's in past 2 weeks for my site?

1 Expert replyverified_user

Wrong Analytics data

Rising Star
# 2
Rising Star

A few different options to explore:


- The other tool is incorrectly implemented, or is measuring traffic which GA does not measure e.g. spiders etc

- In the last two weeks your GA code has been altered, and is now possibly incorrect

- If the other tool is tracking visits that GA does not, and both are correctly implemented, then it may be that GA is reporting changes in your traffic


Start with the following:


- Is it all traffic which has dropped in GA, or a few separate source/mediums?

- Have you changed the website and/or GA tracking code?

- Have you added any new filters? Have you an unfiltered view you can use?

- Troubleshoot GA using tag assistant and GA debugger. Also dataslayer if you are using google tag manager.


Post a link to your website, if you are able, so forum members can take a look.

John Wedderburn, Advertiser Community, Rising Star
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Re: Wrong Analytics data

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you for your reply.

I am using google webmaster tools as well. I can see same the clicks &
views. There is no changes.
Only in google analytic tool shows big different

Please check the attachment for my recent traffic changes in GA. And i
didn't do any changes in GA tracking code.

Where i can find GA debugger?