Analytics
5.8K members online now
Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
Guide Me
star_border
Reply
Highlighted

Will Data Retention Settings be set automatically on May 25? (GDPR)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

For the new Data Retention settings, I understand that what is selected will go into effect on May 25, and that action is required to select the retention period.  However, for those managing several hundred Analytics properties, it would be extremely cumbersome to touch each property and hit "save." 

 

Will the default retention period of 26 months be automatically set for anyone who does not take action prior to May 25? 

Will Data Retention Settings be set automatically on May 25? (GDPR)

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

Hi @Meeta A,

 

According to the Analytics Help file, "The Google Analytics Data Retention controls give you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers."

 

So yes, the default retention period will be automatically set if you don't take action before May 25.

 

Monique