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Why the Final Page always have a 0 bounce rate. But, not 100%?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Guys. Whey the final page always have a 0 bounce rate instead of 100%?

1 Expert replyverified_user

Re: Why the Final Page always have a 0 bounce rate. But, not 100%?

Top Contributor
# 2
Top Contributor

There is an awesome article by Top Contributor Julien Coquet about bounce rate here:
https://www.en.advertisercommunity.com/t5/Articles/Understanding-the-bounce-rate/ba-p/859398

Long read but definitely worth the time to do so. It answers your q and probably any others you may have regarding bounce rate

Bronwyn Vourtis, Google Analytics Top Contributor
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Why the Final Page always have a 0 bounce rate. But, not 100%?

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# 3
Follower ✭ ✭ ☆

Bounce rate is the percentage of Single Pageview Sessions.  It will always be 0% if the visitor came from another internal page.  Exit rate would be the better metric to examine for sessions with greater than 1 pageview.