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Why few Queries appears inside Quotations in Google Analytics ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Today only i found few queries under Search Console report in Google analytics have double quotations. Why these queries appears like this? https://twitter.com/jenifersoflous/status/801734353449459714 Kindly explain why it occurs.

 

Keywords in SC.PNG

Why few Queries appears inside Quotations in Google Analytics ?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Because that is what some people have searched for in Google.

Why few Queries appears inside Quotations in Google Analytics ?

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Based on your data shown, Google is parsing the searchers' phrase queries with locale first then keyword phrase next.  Search Console doesn't always show every keyword typed in the query.  Google may remove and reformat the queries due to multiple similar queries to consolidate data.

 

It is true, someone could type in "cary north carolina""drunk driving lawyer"  but I would assume Google changed the query format due to multiple searches.