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Why does Analytics Premium/360 sample?

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# 1
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I'm looking at a property with GA Premium and, when I apply an advanced segment (e.g. Organic Traffic) and look at data older than a year (e.g. May 2015), the GA interface is heavily sampling, even though the visits for the period were significantly below the 25 million threshold. The property does not sample at all when I look at more current periods of time. The strange thing is that Premium was activated on this property for many years, but it looks like it's returning all sampled data for anything more than ~12 months ago...


Does anyone know why this might be happening?

1 Expert replyverified_user

Re: Why does Analytics Premium/360 sample?

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# 2
Top Contributor
Hi Ralph :-)
Google analytics premium accounts have an account manager, so if you are finding there are issues with data,,
for a quick resolution, the best person to reach out to for support would be the account manager
Bronwyn Vourtis, Google Analytics Top Contributor
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