Why do the exit numbers in the funnel visualization report not add up?
Hi guys, basically my question is in this image below:
I realise that there may be a multitude of reasons for that to happen - but if you could specify a few it could help me to get better understanding.
I was just recently introduced to GA due to work purposes and have been flung into this world - so I am trying to understand as much as possible.
Thanks in advance! Any thoughts are much appreciated!
Re: Why do the exit numbers in the funnel visualization report not add
Within the Google Analytics funnel visualization report only the top 5 pages (most often "exit" and four other pages) are shown for each step.
That's why they will most often not add up to 100%.
In the navigation summary report you can develop a more thorough understanding of how people navigate from one page to another.
It is located under Site Content >> All Pages.
I wrote an article about this report that might be of interest to you:
Good luck on your Google Analytics journey!