Why can I view revenue for events but not page views?
I have created two VERY simple custom reports that seem to me like they should work the same way, but actually they are different. The first report has one dimension "Event Label" and one metric "Revenue." The second report has one dimension "Page" and one metric "Revenue."
Revenue by Event:
Revenue by Page:
I cannot think of a coherent explanation for why one of these works but the other does not. Showing zero revenue for page views makes sense, because revenue is a session level metric, not a hit level metric (I think). But then how come events do show revenue? Both pageviews and events are different types of hit, right? So they should have the same scope, right?