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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Where did the buyer come from?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I'm trying to figure out which sites customers came from. I can see which countries they came from, and which browser they used, but I can't find what they clicked on to get to my website.

Thank you!

1 Expert replyverified_user

Where did the buyer come from?

Top Contributor
# 2
Top Contributor

Hi,

 

You need to select source/medium as the secondary dimension.

 

"Source/Medium describes where your traffic comes from. The Source is the place users are before seeing your content, like a search engine or another website. The Medium describes how users arrived at your content. Values for Medium include "organic" for unpaid search traffic and "none" for direct traffic. Custom values you define for Source and Medium will also be included in this dimension."

 

https://support.google.com/analytics/answer/6099206?hl=en

 

You can also select "Full Referrer" to see the URLs that referred traffic.

 

Let me know if you have questions


Arnold Majlath, Google Analytics Top Contributor
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Where did the buyer come from?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks so much! I found the Source/Medium section.. I didn't see "Full Referrer" though...Also, my number one visitors came from "direct/none", is there some way I can customize that? I assume they came from my newsletter, but how can I know for sure?

1. (direct) / (none)
71(58.68%)

Where did the buyer come from?

Top Contributor
# 4
Top Contributor

Hi,

 

You need to create tagged URLs in order to track custom campaigns.

Please read about tracking custom campaigns:

https://support.google.com/analytics/answer/1033863

 

You can find the URL builder tool here:

https://ga-dev-tools.appspot.com/campaign-url-builder/

 

Here is a good article about direct traffic:

https://megalytic.com/blog/understanding-direct-traffic-in-google-analytics

 

Let me know if you have more questions.


Arnold Majlath, Google Analytics Top Contributor
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Circle Me On Google+ | Visit me @ Redfly Digital