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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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What _utm param is used for the MCF Channel Grouping Path TYPE?

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# 1
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In Conversions> MCF > Top Conversion Path you I see:

 

Unavailable > Referral > Direct > Unavailable x2 > Referral

 

The Unavailable is actually a custom link (  OurSite.com?utm_source=S1&utm_Medium=M1 etc.)

 

Is there a utm variable that I can set a value for so that I can see that in the above report?

 

 

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Accepted by topic author MrAnalogy
October 2016

What _utm param is used for the MCF Channel Grouping Path TYPE?

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# 2
Top Contributor

Hi, the type is determined by the MCF channel grouping, Custom channel grouping or the default channel grouping setup - if any of the listed do not contain a channel group which would by definition match your UTMs - source, medium, campaign or any other available dimension it will be listed as Unavailable in the UI. 

 

So in short I would suggest you try creating a custom channel grouping for the MCF part of the reports where you would add additional sources / mediums / campaigns into existing channel groups or create brand new groups. 

 

More info here - https://support.google.com/analytics/answer/1250116?hl=en. 

 

Hope it helps!

 

Kind regards,

Zorin

 

Web analyst @ escapestudio.net

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Marked as Best Answer.
Solution
Accepted by topic author MrAnalogy
October 2016

What _utm param is used for the MCF Channel Grouping Path TYPE?

Top Contributor
# 2
Top Contributor

Hi, the type is determined by the MCF channel grouping, Custom channel grouping or the default channel grouping setup - if any of the listed do not contain a channel group which would by definition match your UTMs - source, medium, campaign or any other available dimension it will be listed as Unavailable in the UI. 

 

So in short I would suggest you try creating a custom channel grouping for the MCF part of the reports where you would add additional sources / mediums / campaigns into existing channel groups or create brand new groups. 

 

More info here - https://support.google.com/analytics/answer/1250116?hl=en. 

 

Hope it helps!

 

Kind regards,

Zorin

 

Web analyst @ escapestudio.net

What _utm param is used for the MCF Channel Grouping Path TYPE?

Top Contributor
# 3
Top Contributor

Hi MrAnalogy,

 

it should be there actually - insert 'Campaign (or Source/Medium) Path' as secondary dimension (second column) in your top conversion-path report to see what's unavailable. 'Unavailable' just means that this kind of campaigns isn't currently defined in the standard MCF Channel grouping [1]. Often, UTM-tagged email campaigns fall in that category.

 

The best way to clear up the situation would be either to redefine your UTM tags to match the standard definitions in [1], or to set up a custom MCF channel grouping [2] in the way you want.

 

Christoph

 

[1] https://support.google.com/analytics/answer/1191184?hl=en

[2] https://support.google.com/analytics/answer/1250116?hl=en

 

What _utm param is used for the MCF Channel Grouping Path TYPE?

Top Contributor
# 4
Top Contributor

Ok - Zorin has been faster ... :-)