What is the real definition of First User Interaction in Segments
I want to be able to see the return attribution influence of my Google Adwords campaign. In other words, of the people that initially came to my site as a New Visitor (because of my Adwords ads), which of those returned at a later date?
Would using First User Interaction be the correct way to go about it? From my understanding, can I do the following:
- Access the new vs returning report
- Create a segment and using first user interaction and sequences those who had a first interaction on my site as a Google / CPC source
Then therefore, would all returning sessions be from those who interacted with my CPC campaign first before returning through any means whatsoever. A returning session under the definition of this segment could be from:
- The CPC campaign again (clicked twice)
- Any other source of traffic, since it's filtered by user - and all I care about is the first interaction.
Thank you for your help!
Re: What is the real definition of First User Interaction in Segments
Yes, that is a good approach.
One clarification: GA uses a last-non-direct attribution model, so if the user returns directly to your site (after a CPC visit), GA will record it as a CPC visit (the last non-direct source). This may make you think they clicked twice on your ad, but they didn't.
The Multi-channel Funnel reports do not use the same attribution model, so they would show CPC-direct as the path.
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