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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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What is the difference between facebook, m.facebook, lm.facebook and l.facebook ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

What is the difference between facebook, m.facebook, lm.facebook and l.facebook ? 

 

Which one will show traffic that is coming to my site through a link I've sent out in a direct facebook message?

 

Thanks!

What is the difference between facebook, m.facebook, lm.facebook and l.facebook ?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

As you might guess, facebook.com is the main site. m.facebook.com is the mobile version, l.facebook is when a link goes through some special handling to hide/filter some potentially malicious links.

 

This post gives more details and some handy tricks to improve your reporting: https://www.ohow.co/facebook-referrals-l-lm-m-google-analytics/

Re: What is the difference between facebook, m.facebook, lm.facebook and l.facebook ?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for your help! I'm assuming then that any traffic I get through direct
messaging is recorded under l.facebook because it's from (and to) a personal
account. Is there classification for paid vs. unpaid traffic from Facebook?
Thanks again,
Hillary SchlahtVP Communications

(T): (1) 519-994-2136
hillary.schlaht@buckitlife.ca | www.buckitlife.ca



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