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What does the source / medium of "Website / media" mean?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to see the top 10 sources / mediums for a specific page on my website. I go to view the specific page under the "Behavior" section of Google analytics, and then add a secondary dimension of "Source / Medium". I saw the top 10 sources of traffic for that page, and noticed "Website / Medium" is one of the top 10 sources. Does anyone know what this value means? Is it just the domain I'm on itself? 

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Jeremy J
October 2016

What does the source / medium of "Website / media" mean?

Rising Star
# 2
Rising Star

Hi @Jeremy J


It looks like it comes from a custom campaign where the parameter utm_source is set to Website and the utm_medium to Media.

The link used should look something like this:


You should ask your team if someone create a campaign with those parameters


Hope it helps,


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What does the source / medium of "Website / media" mean?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Very helpful - thanks!