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What does the Drop-off rate mean?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

What is the drop-off rate?

Re: What does the Drop-off rate mean?

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
"Drop-offs" is a percentage of exits from the specyfic page in the path.

If we have 2 sessions:

step1 step2 step3 step4
session1: home > offer > contact (exit)
session2: home > offer > contact > home (exit)

Drop-offs for "home" in step 1 = 0%
Drop-offs for "offer" in step 2 = 0%
Drop-offs for "contact" in step 3 = 50% (1 exit / 2 pageviews)
Drop-offs for "home" in step 4 = 100% (1exit / 1 pageview)