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What does Medium=Local mean?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When reporting the origin of traffic to a specific page or group of pages using metric Unique Pageviews:

  1. What does Medium = Local mean?
  2. What is the Source/Medium when the traffic origin is another page in the same website; e.g. via a click of a link?
1 Expert replyverified_user

Re: What does Medium=Local mean?

Rising Star
# 2
Rising Star
Hi Marian,

Google Analytics has default medium definitions and of which Local is not one. For an idea of what medium's GA is looking for and how it groups them into channels you can look here:

For custom campaigns you can use UTM paramaters:
and pass ANYTHING in. I could set the medium to "orangesaretasty" and you would see that in the reports and it would be grouped under "Other" by default in the Channels report.

I suspect, you may have a local business listing to which utm params with the medium was set to "Local" but it really could come from anywhere.

Look under Acquisition>>Traffic Sources>> Source/Medium and select medium then select "Local" and pull in secondary dimensions to get more context or better yet, create an advanced segment for SESSIONS that contain "Local".

More on Secondary Dimensions and advanced segments:


Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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Re: What does Medium=Local mean?

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for your thoughtful reply, Theo.

But, Google Analytics does report Local as a Medium, although it's
not mentioned anywhere in Google Analytics Help. I get two sources of Local
-- yelp and google_plus-local. I don't know why yelp isn't a referrral
and have no idea what google_plus- local is.

My real concern is that in reporting Source/Medium  for my set of pages, I
can't identify any referrals from my website's home page, which seems