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What do the percentages mean in the interest reports?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I'm looking at the interest reports in my account and can't figure out what the percentages listed mean. For example, in the Audience > Interests > Overview report, the top item for Affinity Category (reach) is listed as "3.85% -- Cooking Enthusiasts/Aspiring Chefs." What does this percentage mean?

 

 

2 Expert replyverified_user

What do the percentages mean in the interest reports?

Top Contributor
# 2
Top Contributor

Hi, Aaron S,

 

Those should be the percentage of the total session for the given date range. So it would read as "3.85% of your total sessions are Cooking Enthusiasts/Aspiring Chefs". This page might give you more information about those reports: https://support.google.com/analytics/answer/2799357?hl=en

 

In particular, it says "The graphs and the first row of the Sessions column in the Overview report display the percentage of your overall data that is represented (for example, Age - 41.39% of total sessions)."

 

Hope that helps.

Nicky Yuen, Google Analytics Top Contributor
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Re: What do the percentages mean in the interest reports?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi,

That was my initial thought, but that doesn't seem to make sense in the
context of my raw session figures. As an example...

- The top Affinity Category is Cooking Enthusiasts/Aspiring Chefs, which
is listed as 14,828 (3.85%)
- The total number of sessions for the period in question is 36,500
- The total number of sessions for *this particular affinity category
report* is 21,105, because GA is applying a threshold
- 14,828 (Cooking Enthusiasts/Aspiring Chefs sessions) is obviously not
3.85% of either 21,105 (sessions for* this affinity category report*) or
36,500 (the total number of sessions for the period, without threshold
applied)

Thoughts?

Thanks.

What do the percentages mean in the interest reports?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi Aaron, just wondering if you ever found the solution to this? I'm wresting with the same question

Thanks

What do the percentages mean in the interest reports?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi! I'm also struggeling with the same problem, any solutions found so far?

What do the percentages mean in the interest reports?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

this is ridiculous. I found many questions like this and none get resolved. It's not a percentage of total sessions because they don't add or make any sense. It doesn't seem like anyone really knows what the percentages represent.

What do the percentages mean in the interest reports?

Rising Star
# 7
Rising Star

Hi @Abimanyu S - the session numbers from the demographic reports will not match those in the other reports as this data is from a sub-sample of all the sessions. This is explained here:
https://support.google.com/analytics/answer/2799357?hl=en 

John Wedderburn, Advertiser Community, Rising Star
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