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What do the percentages mean in the interest reports?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I'm looking at the interest reports in my account and can't figure out what the percentages listed mean. For example, in the Audience > Interests > Overview report, the top item for Affinity Category (reach) is listed as "3.85% -- Cooking Enthusiasts/Aspiring Chefs." What does this percentage mean?

 

 

1 Expert replyverified_user

What do the percentages mean in the interest reports?

Top Contributor
# 2
Top Contributor

Hi, Aaron S,

 

Those should be the percentage of the total session for the given date range. So it would read as "3.85% of your total sessions are Cooking Enthusiasts/Aspiring Chefs". This page might give you more information about those reports: https://support.google.com/analytics/answer/2799357?hl=en

 

In particular, it says "The graphs and the first row of the Sessions column in the Overview report display the percentage of your overall data that is represented (for example, Age - 41.39% of total sessions)."

 

Hope that helps.

Nicky Yuen, Google Analytics Top Contributor
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Re: What do the percentages mean in the interest reports?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi,

That was my initial thought, but that doesn't seem to make sense in the
context of my raw session figures. As an example...

- The top Affinity Category is Cooking Enthusiasts/Aspiring Chefs, which
is listed as 14,828 (3.85%)
- The total number of sessions for the period in question is 36,500
- The total number of sessions for *this particular affinity category
report* is 21,105, because GA is applying a threshold
- 14,828 (Cooking Enthusiasts/Aspiring Chefs sessions) is obviously not
3.85% of either 21,105 (sessions for* this affinity category report*) or
36,500 (the total number of sessions for the period, without threshold
applied)

Thoughts?

Thanks.

What do the percentages mean in the interest reports?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi Aaron, just wondering if you ever found the solution to this? I'm wresting with the same question

Thanks