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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Weird value in dashboard keyword value

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Any idea why I see the following rubbish values?

 

ReiGaKeywordRubbish.png

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1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Brett S
July 2016

Re: Weird value in dashboard keyword value

Rising Star
# 4
Rising Star
Hi Brett,

Do we have any more insight into the source/medium of this traffic? If you go to your acquisition reports and keywords, find these and pull in source medium that should tell us.

I suspect this is paid traffic? And that someone or some process has passed this value into the utm_term parameter -- which is why you would see it in the keyword.

Probably an easy solution would be to correct the tagging and add an exclude filter to the widget for keyword > begins with >> 0_

Best,

Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn

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Re: Weird value in dashboard keyword value

Rising Star
# 2
Rising Star
Brett,

Can you do a screenshot of just the values or copy and paste them here? I can't see them Smiley Sad (Lightshot is a good tool for partial screen grabs.)

Best,

Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn

Re: Weird value in dashboard keyword value

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Sure thing Theo...

 

0_b70a92c59b-baae3f42f4-250854493
0_b70a92c59b-baae3f42f4-250876137
0_455973dbac-1c14281421-250755561
0_455973dbac-1c14281421-250755777
0_455973dbac-1c14281421-250761717
0_455973dbac-1c14281421-250763445
0_455973dbac-1c14281421-250766449
0_455973dbac-1c14281421-250767461
0_455973dbac-1c14281421-250768125

 

ReiGaKeywordRubbishZoom.png

 

Marked as Best Answer.
Solution
Accepted by topic author Brett S
July 2016

Re: Weird value in dashboard keyword value

Rising Star
# 4
Rising Star
Hi Brett,

Do we have any more insight into the source/medium of this traffic? If you go to your acquisition reports and keywords, find these and pull in source medium that should tell us.

I suspect this is paid traffic? And that someone or some process has passed this value into the utm_term parameter -- which is why you would see it in the keyword.

Probably an easy solution would be to correct the tagging and add an exclude filter to the widget for keyword > begins with >> 0_

Best,

Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn

Re: Weird value in dashboard keyword value

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Theo,

 

You're excellent.

 

I headed to Acquisition > All Traffic > Source/Medium, then added Keyword as a Secondary Dimension, then added filters as necc (eg does not contain "rei"). Ref attached.

 

I agree with your suggestion about utm parameters. It is likely the case that my client is setting utm parameters incorrectly when utilising an email newsletter service.

 

I've added the filter you suggested, and have raised the theory around utm parameters to the client.

 

Thanks a lot for your help.

 

Brett.

 

ReiGaKeywordRubbishSource.png

 

Re: Weird value in dashboard keyword value

Rising Star
# 6
Rising Star
Hey Brett,

Thanks for the kind words. Glad I could help.

Cheers,

Theo
Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn