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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Website URL's are shown in Organic Keywords List

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# 1
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From past few months we have observed large number of self URLs shown as organic keywords in google analytics report.


Earlier they were very few of them so it was not a big thing, but from few months the organic reporting tab shows almost 30% traffic coming from deep internal pages searched as keywords.


It does not seems to be a code issue, as the code has been working as it is from past several years and the problem has been visible since past few months.


Can any one help in analyzing the cause of such abnormality in google analytics reports? I have seen several people facing the same issue and the topic is getting discussed on several online forums, but no satisfactory resolution.