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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Visits from ended advertising campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Why in GA reports can be visits from ended advertising campaigns?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Sergey M
November 2015

Re: Visits from ended advertising campaigns

Top Contributor
# 3
Top Contributor
Hi,

this can be as GA Guru says by bookmarking a Landing page which has campaign parameters or this can be attributed to how Google Analytics treats traffic sources in the standard reports - Last non direct model.

So this is what happens:
User comes via a campaign
Later on user visits the site directly (direct visit) - this session will be attributed to the previous campaign if the visit occurred within the campaign timeout which is by default 6 months (it can be adjusted in GA admin on property level).

So the point is a campaign will overwrite the direct session source each time.

Kind regards,
Zorin
Web analyst @ escapestudio.net

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Re: Visits from ended advertising campaigns

A T
Participant ✭ ✭ ✭
# 2
A T
Participant ✭ ✭ ✭

Typically it might be from the users who have bookmarked the complete campaign url and use it to arrive at the site.

Marked as Best Answer.
Solution
Accepted by topic author Sergey M
November 2015

Re: Visits from ended advertising campaigns

Top Contributor
# 3
Top Contributor
Hi,

this can be as GA Guru says by bookmarking a Landing page which has campaign parameters or this can be attributed to how Google Analytics treats traffic sources in the standard reports - Last non direct model.

So this is what happens:
User comes via a campaign
Later on user visits the site directly (direct visit) - this session will be attributed to the previous campaign if the visit occurred within the campaign timeout which is by default 6 months (it can be adjusted in GA admin on property level).

So the point is a campaign will overwrite the direct session source each time.

Kind regards,
Zorin
Web analyst @ escapestudio.net

Re: Visits from ended advertising campaigns

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks for answers.