1.7K members online now
Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
Guide Me

Using "Behavior Flow" vs "User Flow"

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


Besides the "Behavior Flow" report's ability to set "view type" (content groups, events, pages & events), are there any other differences when comparing the functionality of "Behavior Flow" to "User Flow"?  


It does not look like "User Flow" is based on multiple sessions and "Behavior Flow" based on single sessions... I get the same output when using the landing page dimension.


If "Behavior Flow" just has added functionality, why have "User Flow" at all?



Using "Behavior Flow" vs "User Flow"

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

hi @Mike P,


you need to understand the difference between behavior flow and user flow, behavior flow visualizes the path a user follow from page to page or event to event. these reports show data according to content groups, events, pages & events. while user flow reports compare volumes of traffic from different sources. this shows which marketing channel drives more traffic to your site. 


user flow reports gives you information about the origin of the users while behavior flow reports focuses on the content, how user behaves on your site. 


follow us @MarketLytics

kind regards

Noman Karim


Using "Behavior Flow" vs "User Flow"

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

This clearly does not distinguish between the two. As Mike P pointed out, you can see the source (medium, etc.) of users from the Behavior Flow. 


Both reports visualize user movement from page to page.